CalmaChica

Creative Director / Curator

Hi there, I am Nancy a Creative Director and curator. With a background in classical languages and a fascination for all “things” beautiful. I started my career in advertising as an Art Director in 2002. Won a few prizes for effective communication skills. Did some courses along the way and sourced lots of inspiration and experience during my life as a freelance Art Director working for several agencies in advertising, branding and online/offline communication.
I think I just have a passion for effectiveness and beauty. Yes, my background lies in advertising, below and above the line, and I have tons of experience in brand activation, creative brand management and the marketing approach behind brands. I just like to determine and drive.

It's hard to define what my title should be. I just love the creative process and good profound storytelling and experiences. That’s why I believe the role of a Creative lies far beyond making things count. It is about making things right. For the future, for the client, for every one’s wellbeing ;) We Creative Directors have to be diplomats and curators. The peacekeepers.

On this site you will find some of my work. Mostly commisioned. Just to illustrate my range of activities and my style. I will show a variety of my work in Branding, Art Direction, Content Creation, Storytelling from mortar to click. Every case has a whole story and reason for being so feel free to contact me if you want to know more.

This line defines my take on design quite well.
"The things that I treasure most have no age, no time, no trend. They are about confidence, style and enduring legacy".
Good styling just IS, timeless.